The primary aim of the balanced scorecard is to
A) Put less emphasis on financial measures because they are too narrowly focused
B) Use performance indicators that are highly objective
C) Translate elements of a company's strategic plan into measurable performance indicators
D) Provide a truthful basis for evaluating managers' performance

Question

Quizplus · Accepted Answer

The balanced scorecard is a strategic management tool that translates a company's strategic plan into measurable performance indicators. Its primary aim is to provide a balanced view of organizational performance, integrating financial and non-financial measures of success. While it does aim to provide a truthful basis for evaluating managers' performance, this is not its primary purpose. Similarly, while it does aim to use objective performance indicators, this is not its primary purpose either. Finally, the balanced scorecard actually places more emphasis on financial measures, not less, but it also includes non-financial measures to provide a more comprehensive view of organizational performance.

The Primary Aim of the Balanced Scorecard Is to