Which of the following BEST describes the marketing concept?
A) It is primarily concerned with what the competition is doing.
B) It satisfies customer wants and needs legally and responsibly.
C) It only affects an organization's marketing department.
D) It is concerned with the achievement of short-term goals.

Question

Quizplus · Accepted Answer

The marketing concept is centered around satisfying customer wants and needs in a legal and responsible manner. It goes beyond just looking at the competition and aims to create long-term value for customers and the organization as a whole. It also involves all departments of an organization, not just marketing. Short-term goals may be a part of the marketing plan, but the overall focus is on creating sustainable customer satisfaction.

Which of the Following BEST Describes the Marketing Concept