Which of the following is the ratio of benefits to the sacrifice necessary to obtain those benefits?
A) relationship marketing
B) customer value
C) customer satisfaction
D) cognitive dissonance

Question

Quizplus · Accepted Answer

The ratio of benefits to the sacrifice necessary to obtain those benefits is the essence of customer value. Customer value is the perceived benefits a customer receives compared to the cost (sacrifice) of obtaining those benefits. Relationship marketing, customer satisfaction, and cognitive dissonance are all related concepts, but do not directly address the ratio of benefits to sacrifice.

Which of the Following Is the Ratio of Benefits to the Sacrifice