Every time Evangeline Kryl buys a Subway sandwich, she gets a stamp on a card that she carries in her wallet. When the card is full, she gets a free sandwich. This sort of program is an example of which of the following strategies?
A) convenience selling
B) transactional marketing
C) relationship marketing
D) exchange targeting

Question

Quizplus · Accepted Answer

This type of program is an example of relationship marketing, which focuses on building long-term relationships with customers through loyalty programs, personalized offers, and other tactics that encourage repeat business. By offering a reward for frequent purchases, Subway is incentivizing customers like Evangeline Kryl to become more loyal to the brand over time, instead of just making one-off transactions.

Every Time Evangeline Kryl Buys a Subway Sandwich, She Gets