Shenshen Zhongxing Telecom (ZTE)is a Chinese company that is the only telecommunications company in China producing and marketing a specific inexpensive camera phone to sell to middle-class Chinese living in urban areas.Because ZTE targets a single segment within a limited geographical area,it can be said to have which of the following advantages?
A) a relationship-building advantage
B) a comparative advantage
C) a differential competitive advantage
D) a niche competitive advantage

Question

Quizplus · Accepted Answer

ZTE has a niche competitive advantage because it focuses on a specific segment (middle-class Chinese living in urban areas) and a limited geographical area. This allows them to tailor their products and marketing strategies to meet the needs of this specific niche, which may give them an edge over competitors who are targeting a broader market.

Shenshen Zhongxing Telecom (ZTE)is a Chinese Company That Is the Only