Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding. He knows that there is a great demand for such a product, but he is puzzled as to how to distribute the product. Which of the four Ps is Robi concerned about?

Question

Quizplus · Accepted Answer

Lee Robi is concerned with the distribution of his product, which falls under the "place" element of the four Ps of marketing (product, price, promotion, place). Place refers to the distribution channels and logistical considerations involved in getting the product to the customer.

Lee Robi Has Developed a Dog Shampoo That Promotes Softer