Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding.Robi has mailed promotional flyers on the shampoo to all the school districts in the nation.He has also run ads in several different women's magazine.Which of the following strategies is described by Robi's actions?
A) customer value strategy
B) the marketing mix
C) production strategy
D) promotional strategy
Correct Answer:
Verified
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