Which of the following is an example of an individual factor that influences the consumer decision-making process?
A) personality
B) neighbourhood
C) opinion leaders
D) family

Question

Quizplus · Accepted Answer

Personality is an individual factor that impacts the decision-making process because it includes aspects such as values, beliefs, and attitudes that shape a consumer's preferences and behaviors. Neighbourhood, opinion leaders, and family are all external factors that influence consumer decisions.

Which of the Following Is an Example of an Individual