Volkswagen has been successful in targeting 35- to 55-year-old consumers with its technology-laden New Beetle.Which of the following type of market segmentation identifies this market?

Question

Quizplus · Accepted Answer

Demographic segmentation refers to dividing the market based on age, gender, income, education, occupation, etc. In this case, Volkswagen has targeted consumers between 35-55 years of age, which is a demographic segmentation.

Volkswagen Has Been Successful in Targeting 35- to 55-Year-Old Consumers