People with common activities, interests, and opinions are grouped together into a given lifestyle. A company that segments its market according to these different lifestyles is using which type of segmentation?

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Psychographic segmentation is the process of dividing a market based on psychographic variables like personality traits, values, interests, attitudes, and lifestyle. People with common activities, interests, and opinions are grouped into a particular lifestyle, which can be used by companies to segment the market and tailor their products and services to the specific needs and preferences of that group. Therefore, companies that segment their market according to different lifestyles are using psychographic segmentation.

People with Common Activities, Interests, and Opinions Are Grouped Together