Understanding that 22 percent of the population buys 84 percent of cereal products would be useful if cereal manufacturers wanted to segment their market according to which type of segmentation?
A) psychological
B) volume
C) benefit
D) demographic

Question

Quizplus · Accepted Answer

Volume segmentation divides the market based on the volume of product purchased by consumers. The fact that 22 percent of the population purchases 84 percent of cereal products indicates that there is a group of heavy users who are likely to be a profitable segment for cereal manufacturers to target.

Understanding That 22 Percent of the Population Buys 84 Percent