In selling telephone service, Rogers tries to gather as much information as possible about the consumer's income, buying habits, service preferences, and occupation. Rogers is using which type of decision-making information?
A) mass customization
B) psychographic data
C) marketing research
D) niche marketing

Question

Quizplus · Accepted Answer

Rogers is engaging in marketing research by collecting detailed information about consumers' income, buying habits, service preferences, and occupation to better understand and serve their needs.

In Selling Telephone Service, Rogers Tries to Gather as Much