Which of the following marketing research techniques is being used when a company representative interviews mothers to discover their attitudes toward washing clothes?
A) experimental
B) observational
C) secondary
D) survey

Question

Quizplus · Accepted Answer

"Survey" is the most appropriate choice as the company representative is directly asking mothers about their attitudes towards washing clothes, which is a form of primary research using a survey technique.

Which of the Following Marketing Research Techniques Is Being Used