Often marketers who issue coupons will do which of the following to see if consumers will respond more favourably to half-off coupons or two-for-the-price-of-one coupons?
A) survey research
B) experimental research
C) observation research
D) secondary research

Question

Quizplus · Accepted Answer

To see if consumers will respond more favourably to half-off coupons or two-for-the-price-of-one coupons, marketers would need to conduct experimental research. This involves randomly assigning consumers to different groups, where one group receives the half-off coupon and the other group receives the two-for-one coupon. By comparing the redemption rates between the two groups, marketers can determine which type of coupon was more effective in driving sales.

Often Marketers Who Issue Coupons Will Do Which of the Following