Placing an employee in a self-service parking lot for eight hours to get the actual count of how many people leave without paying would be an example of gathering which of the following?
A) demographic data
B) secondary data
C) psychographic data
D) primary data

Question

Quizplus · Accepted Answer

This is an example of gathering primary data, which is collected firsthand by the researcher for a specific purpose. The researcher is directly observing the behavior of customers in the parking lot to get a count of those who leave without paying.

Placing an Employee in a Self-Service Parking Lot for Eight