When you get a Publisher's Clearinghouse sweepstakes entry form each year, it will have your name and address typed on it in several different places. Which of the following makes this customization possible?
A) aggregated marketing
B) macromarketing
C) a marketing database
D) mass production

Question

Quizplus · Accepted Answer

A marketing database would allow for the storage and organization of individual customer information, such as name and address, making it possible to easily personalize promotional materials such as sweepstakes entry forms.

When You Get a Publisher's Clearinghouse Sweepstakes Entry Form Each