Jay DuClerc has decided to buy a new Porsche.Since there are no Porsche dealers in his community,he must travel almost 200 miles to find a Porsche dealer to purchase the car of his dreams.For DuClerc,a Porsche is which of the following?
A) a sought product
B) a generic product
C) a specialty product
D) a shopping product

Question

Quizplus · Accepted Answer

A specialty product refers to a unique product with limited distribution that consumers will go out of their way to obtain, even if it means traveling a significant distance. In this case, since there are no Porsche dealers in Jay DuClerc's community, he must travel 200 miles to find one, indicating that a Porsche is a specialty product for him.

Jay DuClerc Has Decided to Buy a New Porsche