Avoiding ______ can be a challenge as part of focus groups because some participants may be reluctant to offer a different view, especially if members have a close relationship outside of the focus group.
A) mindshift
B) bias
C) assimilation
D) groupthink

Question

Quizplus · Accepted Answer

Groupthink refers to the tendency of members in a group to conform to the prevailing opinion or to avoid conflict by not expressing their own thoughts or opinions. It can be a challenge in focus groups where there may be a desire for group harmony or a reluctance to speak up and offer a different view, especially if the participants have a close relationship outside of the focus group.

Avoiding ______ Can Be a Challenge as Part of Focus