Knowing what your listeners value or need and appealing to those values or needs is known in persuasion as
A)self actualization appeal.
B)self esteem appeal.
C)negative motivation.
D)positive motivation.

Question

Quizplus · Accepted Answer

Positive motivation is the act of appealing to a listener's needs or desires in a way that promotes positive action or behavior. It involves identifying what the listener values or needs, and demonstrating how your proposal or argument can meet those needs or align with those values. This approach is generally more effective than negative motivation or appeals that focus on fear or guilt. Option A, self actualization appeal, is too specific and not necessarily applicable to all listeners. Option B, self esteem appeal, may be relevant in some contexts but is not as universally applicable as positive motivation. Option C, negative motivation, is an approach that focuses on creating fear or guilt in the listener, which is generally less effective than positive motivation.

Knowing What Your Listeners Value or Need and Appealing to Those