Aristotle believed that in order to be credible,a public speaker should be ethical,possess good character,have common sense,and be concerned for the well-being of the audience.

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This is a widely accepted principle in communication and is known as the ethos or ethical appeal in rhetoric. Aristotle believed that a speaker's character and morality were as important as their message in persuading an audience.

Aristotle Believed That in Order to Be Credible,a Public Speaker