The ceremonial speech given at or near the beginning of a meeting or a conference which sets the theme and tone is a

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A keynote address is a speech given to set the tone and theme for a meeting or conference. It is usually delivered at the beginning of the event and is intended to inspire and motivate the audience. A speech of introduction is focused on introducing a speaker or explaining the purpose of the event. A tribute is a speech given to honor or recognize someone. A report is a presentation of information and data, usually delivered later in the meeting or conference.

The Ceremonial Speech Given at or near the Beginning of a Meeting