The _____ price of a product is the sum of the money price and the search cost that consumers incur.
A)choke
B)selling
C)retail
D)full

Name: The _____ price of a product is the sum of the money price and the search cost that consumers incur. A)choke B)selling C)retail D)full
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The full price of a product includes both the money price and the search cost, which is the cost consumers incur to find and obtain the product. The other options listed are not relevant to defining the price of a product.

The _____ Price of a Product Is the Sum of the Money