Limits to self-interested payoff maximization that have been studied by behavioral economists include

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Behavioral economists have studied all of these limits to self-interested payoff maximization. Limited cognitive ability can lead individuals to make irrational decisions or overlook important information when calculating their payoffs. Limited willpower can lead individuals to make choices that go against their own long-term interests, such as choosing immediate gratification over delayed benefits. Finally, there are limits to self-interest itself, as individuals may sometimes act in ways that benefit others out of altruistic or ethical motivations.

Limits to Self-Interested Payoff Maximization That Have Been Studied by Behavioral