The majority of the heads of marketing for most multinational corporations would likely describe marketing as a very complex discipline. They will give a long list of variables and factors that impact a company's marketing success. Most of these variables and factors are part of what is called the marketing environment.The U.S. unemployment rate would fall under which set of forces in the marketing environment?

Question

​The majority of the heads of marketing for most multinational corporations would likely describe marketing as a very complex discipline. They will give a long list of variables and factors that impact a company's marketing success. Most of these variables and factors are part of what is called the marketing environment.The U.S. unemployment rate would fall under which set of forces in the marketing environment?

Quizplus · Accepted Answer

The unemployment rate is a part of the economic forces in the marketing environment. It affects the purchasing power and consumer behavior of individuals, which, in turn, affects the marketing strategies and tactics of a company.

​The Majority of the Heads of Marketing for Most Multinational

The Majority of the Heads of Marketing for Most Multinational