A competitive advantage exists when a

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A competitive advantage exists when a firm is able to match a core competency (i.e. a unique set of skills or resources) to opportunities it has discovered in the marketplace. This allows the firm to differentiate itself from competitors and create value for its customers. Choices B, C, D, and E are not necessarily indicative of a competitive advantage, as many firms may have strong marketing plans, good timing, or an attractive target market, but lacking a unique core competency or strategy that sets them apart from competitors.

A Competitive Advantage Exists When a