A firm's unique symbols, personalities, and philosophies comprise its
A) corporate persona.
B) corporate identity.
C) corporate character.
D) CEO's identity.
E) ethics.

Question

Quizplus · Accepted Answer

A firm's unique symbols, personalities, and philosophies make up its corporate identity, which distinguishes it from its competitors and creates a distinctive brand image. A corporate persona is a term used to describe an organization's perceived character by its stakeholders, such as customers, employees, and investors. Corporate character refers to the set of values, beliefs, and ethics that a business embodies. The CEO's identity is separate from the corporate identity and reflects the personal characteristics and traits of the company's top executive. Ethics are the principles and values that guide a business's decision-making processes and behavior.

A Firm's Unique Symbols, Personalities, and Philosophies Comprise Its