High Gliding Air Academy is developing its marketing mix for the coming year. Its managers know that they must first select ____ which may be the most important decision they make in the planning process.
A) the promotional strategy
B) a distribution method
C) the pricing strategy
D) a target market
E) the desired profit margin

Question

Quizplus · Accepted Answer

Selecting a target market is the most important decision in the planning process as it determines the other elements of the marketing mix such as promotional strategy, distribution method, pricing strategy, and desired profit margin. The target market also helps to ensure that the marketing efforts are focused and effective.

High Gliding Air Academy Is Developing Its Marketing Mix for the Coming