Brian works for a manufacturer of sports equipment and is currently developing a company sales forecast for golf clubs. While reviewing data, he discovered a pattern in sales volume over the past ten years that peaked during two months of each year. Brian likely used which sales forecasting technique?
A)the Delphi technique
B)Executive judgment
C)Time series analysis
D)Market tests
E)Regression analysis

Question

Quizplus · Accepted Answer

Brian likely used time series analysis, which looks for patterns and trends in historical data to make projections for future sales. In this case, he identified a seasonal pattern in sales volume that occurs during two months each year. The other options (the Delphi technique, executive judgment, market tests, and regression analysis) do not specifically involve analyzing historical sales data.

Brian Works for a Manufacturer of Sports Equipment and Is