Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.

Question

​Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.

Quizplus · Accepted Answer

Selective distortion is a psychological influence where consumers alter information to align with their existing beliefs or feelings.

​Psychological Influences Are Internal Factors That Impact a Consumer's Buying

Psychological Influences Are Internal Factors That Impact a Consumer's Buying