High school seniors who are trying to decide which college to attend and newlyweds looking to buy their first home exhibit the same behavior with respect to their level of involvement in their buying process. Which of the following best describes this common buying behavior?
A) Impulse buying behavior
B) Reasoned purchasing behavior
C) Extended problem-solving behavior
D) Routinized response behavior
E) Rationalized response behavior

Question

Quizplus · Accepted Answer

The common buying behavior exhibited by high school seniors deciding on a college and newlyweds buying their first home is extended problem-solving behavior, as both purchases involve a significant investment and require substantial research and consideration of the options available. Impulse buying behavior, reasoned purchasing behavior, routinized response behavior, and rationalized response behavior are not appropriate descriptions for this type of buying behavior.

High School Seniors Who Are Trying to Decide Which College