There are a number of situational influences that impact the consumer's buying decision process. Which of the following is one of those influences?

Question

​There are a number of situational influences that impact the consumer's buying decision process. Which of the following is one of those influences?

Quizplus · Accepted Answer

The consumer's mood influences are a situational influence that can impact the buying decision process. The consumer's mood can be affected by various factors, such as time of day, weather, and personal circumstances, and can influence the consumer's motivation to buy or the type of product they choose to purchase. The other options, such as price and brand influences, relate to other factors that impact the buying decision process but are not specific to situational influences.

​There Are a Number of Situational Influences That Impact the Consumer's

There Are a Number of Situational Influences That Impact the Consumer's