Scenario 8.2 Use the following to answer the questions.Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's. It also sells its products to independent repair centers, dealers, and other wholesalers in the northeast and southern states. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the Midwestern states, while dealers who sell to small business landscaping companies tend to be located in the northeastern states. Company executives are considering expansion of its distribution to markets in the Midwest.
-Refer to Scenario 8.2. When Precision Brake's sales team calls on tractor manufacturing companies, the meetings typically include the engineers who design the tractors. In this situation, the engineers would most likely be considered to be ____, part of the buying center.
A)gatekeepers
B)influencers
C)users
D)buyers
E)controllers

Question

Quizplus · Accepted Answer

The engineers who design the tractors are most likely to be considered as influencers in the buying center as they have a considerable impact on the decision-making process. They are typically involved in evaluating and selecting the components and parts that will be used in the manufacturing process.