The Mont Blanc Company plans to export expensive consumer gift items to Germany. The best overall economic measure of market potential would be Germany's

Question

Quizplus · Accepted Answer

Gross domestic product per capita is the best overall economic measure of market potential because it measures the average income per person in a country, indicating the purchasing power of its citizens. This information will indicate whether the German population is likely to be able to afford expensive consumer gift items, which is crucial information for the Mont Blanc Company when deciding whether to export to Germany.

The Mont Blanc Company Plans to Export Expensive Consumer Gift