When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as

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Helms's statement suggests that Laser Tools, Inc. has a global outlook and sees the world as one integrated market. Therefore, the company's international marketing strategy is best described as the globalization of marketing, which involves viewing the world as a single market and using a standardized marketing mix for all countries.

When Asked Where Laser Tools, Inc