Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on

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This international marketing strategy is focusing on customization, as the product is adapted to the specific needs and circumstances of a particular market segment. The hand-powered washing machine is only relevant and useful in countries without universal access to electricity, and thus requires customization to meet that specific demand.

Selling Products That Are Not in Demand in All World