As digital communication technologies have advanced, it is possible for marketers to
A)have more control over their product's positioning.
B)have more control over the processing of information.
C)have more control over people's perceptions of their business.
D)be more selective on news releases regarding their company.
E)reach markets that were previously inaccessible.

Question

Quizplus · Accepted Answer

With the advancement of digital communication technologies, marketers now have the ability to reach markets that were previously inaccessible. This includes reaching specific demographics or geographic areas through targeted advertising, as well as reaching consumers in remote or hard-to-reach locations. This has opened up new opportunities for businesses to expand their reach and grow their customer base.

As Digital Communication Technologies Have Advanced, It Is Possible for Marketers