JCPenney's website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JCPenney is practicing
A)addressability.
B)social networking.
C)interactivity.
D)accessibility.
E)control.

Question

Quizplus · Accepted Answer

Addressability refers to the ability of a marketer to identify customers before they make a purchase, and specifically target them with marketing messages. By encouraging visitors to register and gather information about them, JCPenney is practicing addressability.

JCPenney's Website Encourages Visitors to Register in Order to Maximize