IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.
A)distance
B)relationship
C)multiple-phase
D)experiential
E)community

Question

Quizplus · Accepted Answer

IHOP is engaging in relationship marketing by using social media platforms to interact with customers, gather feedback, and build a connection with them.

IHOP Is Active on Facebook, Twitter, and YouTube in Order