New information technologies such as social media represent a tremendous opportunity because they ______________ while significantly ______________.
A)enhance advertising; increasing customer lifetime values
B)facilitate communications; reducing costs
C)eliminate marketing failures; enhancing customer relationships
D)reduce costs; reducing customer turnover
E)increase competition; lowering barriers to entry

Question

​New information technologies such as social media represent a tremendous opportunity because they ______________ while significantly ______________.
A)enhance advertising; increasing customer lifetime values
B)facilitate communications; reducing costs
C)eliminate marketing failures; enhancing customer relationships
D)reduce costs; reducing customer turnover
E)increase competition; lowering barriers to entry

Quizplus · Accepted Answer

Social media and other new information technologies facilitate faster and more efficient communications, reducing costs for businesses. This can include communicating with customers, suppliers, and employees, as well as conducting market research and advertising. However, it does not necessarily enhance customer relationships, eliminate marketing failures, or reduce customer turnover. While social media can increase competition, it may also raise barriers to entry for smaller businesses with limited resources for digital marketing.

​New Information Technologies Such as Social Media Represent a Tremendous

New Information Technologies Such as Social Media Represent a Tremendous