Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Southwest Air lines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?

Question

Quizplus · Accepted Answer

Shopping products are those that consumers spend time comparing on attributes such as price, quality, and reputation before making a purchase decision. Shannon compared rates and considered service reputation, indicating a shopping product.

Shannon Hill Needed to Buy an Airline Ticket to Visit