R.J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?
A) Generic
B) Individual
C) Family
D) Line family
E) Brand extension

Question

Quizplus · Accepted Answer

R.J. Reynolds uses an individual branding policy by giving each of its cigarette brands a separate identity (Vantage, Camel, Winston, Salem), rather than marketing them under a single brand name.

RJ Reynolds Markets Several Brands of Cigarettes, Including Vantage, Camel