A co-branded product from Sony and Martha Stewart would likely fail because
A) neither of these brands is very well known to consumers.
B) their products are not complementary.
C) they are both food products.
D) this co-branding will not provide product differentiation.
E) the market segment for this product is too vast

Question

Quizplus · Accepted Answer

Sony is known for electronics while Martha Stewart is associated with home goods and cooking, making their products non-complementary for a co-branded effort.

A Co-Branded Product from Sony and Martha Stewart Would Likely