To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as
A) family branding.
B) brand managing.
C) line consistency.
D) family packaging.
E) product grouping.

Question

Quizplus · Accepted Answer

Family packaging refers to the strategy of designing packages of different products in a similar style to promote a unified brand image, which is what Pillsbury is doing with its cake and cookie mixes.

To Promote Overall Company Image, Packages of Pillsbury Cake and Cookie