Although it has a strong customer base, Sato Japanese Restaurant rarely attracts customers by methods other than word-of-mouth communication. The manager believes this can be explained by the restaurant's location in a rough area in the city and its run-down appearance. In other words, potential customers are most concerned about

Question

Quizplus · Accepted Answer

The run-down appearance of the restaurant suggests that potential customers are concerned about tangibles, which refer to the physical appearance of the restaurant, such as the decor, cleanliness, and layout.

Although It Has a Strong Customer Base, Sato Japanese Restaurant