Cassie and Julian both are buying new iPhones this week. Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. Cassie is purchasing her phone through_____, while Julian is purchasing his through ___.

Question

Quizplus · Accepted Answer

Cassie is purchasing her phone through a retailer, the Apple store, which is a direct-marketing channel because she is purchasing directly from the company. Julian is also purchasing directly from the company, but he is doing so through an online or phone order, which would be considered a direct-marketing channel.

Cassie and Julian Both Are Buying New IPhones This Week