Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of ____________________.

Question

Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of ____________________.​

Quizplus · Accepted Answer

Full-line forcing is a practice where a supplier requires channel members to carry a full line of its products in order to carry any of its products.

Supplier ABC Requires All Its Channel Members to Purchase All