Sophia is the new marketing manager for a new line of laptop, MP3, and smart phone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market . After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted on the telephone, called _____, and instead use _____, a type of nonstore retailing.

Question

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Sophia has decided not to use telephone-related marketing activities, which rules out telemarketing. The accessories are trendy and more expensive, which means they may not be suitable for vending machines. Therefore, the best option left is to use specialty marketing, which is a type of nonstore retailing that focuses on a specific product line or target market. This way, Skull Candy can promote its accessories to a specific audience and create a unique brand image. Online retailing is a good option too, but it is not mentioned in the question stem.

Sophia Is the New Marketing Manager for a New Line