Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or individual would be classified as a

Question

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The ideal entity that Gem Supply is looking for to perform the sales function in the Far West region would be a manufacturers' agent. This is because the manufacturers' agent is an independent sales representative who represents one or more manufacturers and sells complementary but non-competing products to retailers or wholesalers. As Gem Supply is looking for an entity that carries complementary but non-competing lines, a manufacturers' agent matches the requirement the closest compared to the other options.

Because Gem Supply's Sales Have Continued to Decline, the Jewelry