Michael is planning a promotional program for AirFam. AirFam is a supplier of new energy-saving engines used to produce air conditioners. His company needs to promote these engines to manufacturers of air conditioners, so he is most likely to use ___, because it provides immediate feedback. The disadvantage is that it is _____ than advertising to reach one customer.
A) sales promotion; more costly
B) direct marketing; less effective
C) sales promotion; less effective
D) personal selling; more costly
E) personal selling; less effective
Correct Answer:
Verified
Q68: Paid personal communication that seeks to inform
Q72: Kinesic communication is an element in which
Q77: One of the biggest problems associated with
Q80: Head nodding, winking, hand gestures, and arm
Q84: The Sharper Image likes to use nonpersonal
Q85: Albott Laboratories offers ceramic coffee mugs to
Q92: A common form of tactile communication in
Q96: Marketers of highly seasonal products tend to
Q97: Public relations
A) should be used mostly to
Q99: _ is a broad set of communication
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents