When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing

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The Monopoly game used by McDonald's is a sales promotion, which is a type of marketing that offers a short-term incentive to encourage customers to make a purchase or take a particular action. The game gives customers the chance to win prizes instantly or earn game pieces to increase their chances of winning larger prizes, which incentives them to visit McDonald's more frequently during the game period.

When McDonald's Uses the Monopoly Game in Which Customers Receive